Finding My Audience

Rural Postbox by Victor L. Doyle

For the past couple of years, I’ve been working on a book project about my grandfather’s pen and ink drawings. When he was courting my grandmother in the 1930s, they wrote letters to one another, and he always created a drawing on the envelope he sent her. He didn’t have much money, but the little piece of art he sent every few days meant more to her over time than anything he could have bought in a store. I’ve written about these envelopes here, here, and here.

As I’ve researched, organized, and written some caption drafts, gradually the project has started to organize itself. At first, I had no idea how to structure the book. I knew I wanted it to include copies of the envelopes themselves, something of my grandparent’s story, and information about the historical and cultural events depicted in the drawings.

When I began, I thought I would have to research and write about all 180 envelopes. However, after scanning and working on the first dozen or so, a form has taken shape. Using each drawing as a type of prop, I told the story of what America was like in the 1930s and, when appropriate, how my grandparents’ lives were examples of that particular piece of culture, event, or occurrence.

Now I am ready to start writing a book proposal. However, I’m hung up on who the audience should be. Would this book be attractive to readers of memoir, art historians, or people interested in America during the Depression years? Or is it more of a “coffee table” book?

One piece of advice is to find a book similar to the one you want to write and determine that book’s audience. My difficulty is that I have not found a book similar to this. Is it memoir? Kind of. Is it art history? Not really, but I suspect anyone into envelope art would be interested in it. Is it history? History-light, perhaps, as I’m not a trained historian. My day job is research, not history.

Part of marketing is knowing your target audience so that you can sell it to them. I’m not a publisher, a literary agent, or an experienced author, but even I know that you need people to buy your book if a publisher is going to take a chance on it. Therefore, part of the book proposal I will be writing in the next few months will have to include information on my target audience.

Have you written a book proposal or had to determine your target audience for your writing or another creative endeavor? How did you do it? I’d love to hear from anyone who has a great idea on how to find an audience. Or, if you have an idea on who my target audience might be, I’m all ears.

Reading and Listening – November 2020

October was a busy month. My son got married in another state, which required planning, travelling, and quarantining afterward. Then, a few days ago, I was in charge of a virtual conference that has taken a lot of time and work this past month to plan and coordinate all the moving parts.

Added to those two big things, a third big event was the reopening of library access to the public, which requires a lot more time in the library branches. I’m so happy to see and help our community again in person, albeit masked and socially distanced.

However, I have still carved out to read and listen to various articles and podcasts. Here are some of my favorites:

Reading:

Feed the Better Hunger – I used to tell my boys that taking in too much “junk food of the mind” is as bad for your brain as eating too much junk food is for your body. Glenna Marshall writes about what we should be hungering for in this article. We need to intentionally learn to love what is good for us and this article points us in the right direction.

6 Tips to Help You Tackle the Classic Novel – Anne Bogel gives six great ideas on how to read that classic from high school that you skipped. I 100% agree about trying it on audio. I finally managed to read Moby Dick several years ago by listening to the audio, and Heart of Darkness was much more manageable when read by Kenneth Branagh.

Your Devotional is Not Your Bible – As usual, Jen Wilkin encourages the reading and study of God’s Word over everything else: “Devotional writing, when done with excellence, may supplement our time in the Scriptures, but it must not subordinate or supplant it.”

The Hidden Discipline of John Stott – This is an inspiring, convicting article. If I was half as disciplined in my reading and writing as John Stott was, I’d be a first class scholar. Definitely something to aspire to!

Fact Checking Is the Core of Nonfiction Writing. Why Do So Many Publishers Refuse to Do It? – A longish article on the need for fact checking nonfiction books and the lack of industry standards. This was interesting to me as I’m currently working on a nonfiction book and anyone who is also writing nonfiction might want to give it a read. Fact checking and copy editing are not the same thing, and I had been thinking about how to make sure my facts were correct (important when you work in research for a living!) when I saw this article.

As I mentioned in my last post, I had hoped to finish Hamnet by Maggie O’Farrell by the end of October and I did. I think this was my favorite fiction book in 2020. The combination of historical detail, rich characterization, an inventive plot, magical realism, and deep, deep emotions left me with a huge book hangover and food for thought for weeks. If you like Shakespeare or you like historical fiction, you will like this book.

Listening:

A podcast on the three stages of creative work: friction, flow, and finalization – At the beginning of episode 37, Cal Newport talks about how all creative work has these three stages, what each stage entails, and how to push through to complete your project. I’ve often said that writing is 25% thought, 25% drafting, and 50% editing/polishing. Even if my percentages are a bit off, it was nice to know that I’m not the only one who has noticed that the majority of the project is not the fun drafting part.

The last Help Me Teach the Bible podcast – After years of talking to Bible teachers all over the world, Nancy Guthrie is (mostly) wrapping up this podcast. She does reserve the right to do an occasional new one if she’s able to do a great interview in the future. Here’s a list of episodes by Scripture: https://www.thegospelcoalition.org/help-me-teach-the-bible-episodes-by-scripture/

Now that I’m back to commuting on a regular basis, I should have more listening suggestions next month. What are you reading or listening to right now? Please share in the comments.